Dear Liption, Your Tea Sucks

Dear Lip­ton Tea/Pepsi Partnership/Unilever1,

Recently, my wife asked me to swing by the pet store and pick up some cat food. I did so after work and then stopped at a nearby con­vienence store to both fill up my gas tank and get some­thing to drink. Desir­ing some­thing that was not loaded down with sugar or the Amer­i­can favorite “high fruc­tose corn syrup”, I checked out the cold cases and found I had 2 options: plain water or Lip­ton Unsweet­ened Iced Tea. See­ing how it was late in the day and I have feel­ing tired, I picked the caf­fi­nated option. Dear god, I wish now I had choosen to stick with water.

The mar­ket­ing blurb on the side of the bot­tle claims you brew tea straight from hand-selected tea leaves. If that blurb is accu­rate then the peo­ple you have hand select­ing the leaves must be sadis­tic, tea-hating bas­tards who desire to inflict max­i­mum pain and suf­fer­ing on their fel­low man. But then if one con­tin­ues read­ing the infor­ma­tion printed on the bottle’s label; one will find you feel the need to add cit­ric acid (for tart­ness) and caramel color. That kind of blows away the the­ory that they’re really hand select­ing the tea leaves for their customer’s plea­sure. I mean if you were hand select­ing good leaves to make tea for the con­sumer then why do you feel the need to put addi­tives in the tea? After all Ito En is capa­ble of mak­ing an entire line of bot­tled teas con­tain­ing noth­ing but water and tea2 with­out coloring?

I’ll grant that Ito En is brew­ing green teas, not black. How­ever since you do not appear to pro­duce an unsweated green iced tea; I can­not make a direct com­par­i­son. Still this bot­tle of your tea was eas­ily the worst tea I have ever had3. Hell, even Nestea was bet­ter than this! Until you learn how to brew some proper tea, per­haps you should take this crap off the market.

Sin­cerely,
Mark

1 If you care­fully read all the text on one of their bot­tles, you’ll see Lip­ton Tea pro­duces their Iced Teas in coop­er­a­tion with Pepsi and that they are a Unilever brand.
2 I had to change my argu­ment slightly as after check­ing a bot­tle I’d not thrown out yet, I found Ito En adds Vit­a­min C to their tea.
3 Yeah, I drank it all. I was hot, thirsty and had to drive home yet.

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About Mark McKibben

Mark works as a [REDACTED] for [REDACTED], currently residing in Iowa. CoffeeBear.net is a place for him to blather on about whatever strikes his fancy. He currently spends his "free" time working on a photography project, playing with his cat and attempting to keep his wife happy (not necessarily in that order).

8 Comments

  1. ken says:
    August 30th, 2006 at 5:11 pm

    Come on … tell us what you really think!

  2. jgi­blet says:
    January 2nd, 2007 at 1:23 pm

    Ito En must only add Vit­a­min C to some of their teas. I’m drink­ing a bot­tle right now and there is no Vit­a­min C

  3. Mark says:
    January 2nd, 2007 at 3:27 pm

    That’s a good point. The bot­tle of Ito En tea I was look­ing at was Green Hoji. Which one were you look­ing at?

  4. Lip­ton Cus­tomer Services says:
    March 14th, 2007 at 8:34 am

    Hello, I like lip­ton ice tea and I am sorry that you don’t. :)

    Good­bye, Good­night, I like swans

  5. Mark says:
    March 14th, 2007 at 11:22 am

    Hello there, “Lip­ton Cus­tomer Ser­vices” aka notreal@lipton.com. Don’t get me wrong, I like some of Lipton’s teas (e.g. their basic black in the tea bags) but this bot­tled stuff is crap.

  6. Mr-Yellow says:
    October 21st, 2008 at 5:53 pm

    Lip­ton = shit.

    It doesn’t even taste like tea and takes 5 teabags sit­ting for 5 mins before it’s as strong as a sin­gle Dilmah.

    –Ben

  7. Mark says:
    October 22nd, 2008 at 7:20 am

    @Mr-Yellow: I have no expe­ri­ence with this Dilmah of which you speak. And while I wouldn’t say all of Lipton’s teas are ter­ri­ble, I do find putting 5 bags in a one gal­lon glass jar and set­ting it out in the sun­light makes an excel­lent tea for drink­ing cold.

  8. Rissa says:
    May 28th, 2011 at 3:26 pm

    Pepsi’s commercial’s are offen­sive, and Lip­ton can’t seem to sta­ple a bag for steep­ing correctly…the organic stuff at the dol­lar store is where my $ will go next…

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